Services

Thoughtful design.
Practical technology.

From bespoke small business websites and website refreshes to branding, SEO foundations and ongoing website care, West & Palm Studio brings thoughtful design and practical technology together. Every project is tailored to your business, your goals and your budget.

Custom websites

Professional online presences designed specifically around your business rather than forcing your content into a predetermined template.

  • Custom visual design
  • Responsive layouts
  • Site structure & navigation
  • Contact & enquiry forms
  • SEO & GEO foundations
  • Search Console setup
  • Analytics setup
  • Social sharing setup
  • Domain & hosting configuration
  • SSL/security setup
  • Image optimization
  • Launch testing & support

Website Refresh

We reconsider an existing site's design, content, structure and user experience, retaining what's working and rebuilding what isn't.

SEO & GEO Foundations

We build with both Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) in mind. Clear page structure, useful content, meaningful headings, metadata, mobile-friendly design, image optimization, sitemaps and appropriate structured data help search engines and AI-powered search tools understand your business. These foundations are included in our website builds, but no particular search ranking, AI citation or recommendation can be guaranteed.

Brand & Visual Direction

Logo direction, color palette, typography, image style and digital brand choices that create a coherent presence.

Digital Presence

Email templates and newsletters, social media setup, branded social graphics and practical content support can extend the same visual identity beyond the website. Ongoing social media management can be scoped where it makes sense.

Additional Functionality

Event management, booking enquiries, email marketing integration, property/IDX integrations and other third-party services can be explored and quoted individually.

Website Care

Content updates, new pages, image changes, technical maintenance and continued improvements after launch.

Not sure what you need?

You don't need to know the difference between hosting, DNS, SSL, SEO or a CMS. Tell us what the business needs to achieve. We'll work out the technology.

Brand & foundations

Need more than the website?

A cohesive identity. A sensible technical home.

Branding & visual identity

If your business needs a logo, a refreshed visual identity or simply a more cohesive look before the website is built, we can take care of that too. From focused logo work to colour, typography and a concise identity system, the aim is to make the brand and website feel like they were always meant to belong together.

Explore branding options →

Digital presence

Once the website is in place, we can help carry the same identity into the places your customers meet you next: email, newsletters, social profiles and branded content. The aim is consistency, not posting for the sake of posting.

Talk about digital support →

Hosting & technical setup

You don’t need to arrive with hosting figured out. We’ll recommend the right setup, configure it, connect your domain and SSL certificate and make sure the site is ready to launch. Wherever practical, your website and accounts remain in your name, so you’re never locked into West & Palm.

Hosting & setup details →

Connected where it matters

Built to work with the tools your business uses.

The technology should support the experience, not dominate it.

G

Google

Analytics, Search Console and business visibility foundations.

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Email + forms

Enquiries and subscriber journeys connected to the right destination.

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Content + events

Useful structures for content, activities, events and growing sites.

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Third-party tools

Selected integrations, booking tools and specialist services when required.

Specific platforms and integrations are chosen around each project. Third-party names and marks remain the property of their respective owners.

Ongoing website care

Launch is the beginning, not an obligation.

Your website remains yours. Choose ongoing care, ask for help occasionally, or manage it yourself.

For clients who would rather not add website updates to the to-do list, West & Palm offers ongoing care for routine checks, content changes and continued support.

See care plans & pricing →

Your questions

Website design, search and support.

Where is West & Palm Studio based?

West & Palm Studio is based in Lakewood Ranch, Florida. We work with small businesses in Sarasota and across the US and UK.

How much does a small business website cost?

One-page Starter websites start from $995. Essentials websites start from $1,250, Signature websites from $1,750 and Bespoke builds from $2,500. These are guide prices. Your proposal confirms the scope and investment before work begins.

What are SEO and GEO foundations?

Search Engine Optimization (SEO) helps search engines understand your website. Generative Engine Optimization (GEO) considers how AI-powered search tools understand and reference the same content. We focus on clear structure, useful content, meaningful headings, metadata, sitemaps and appropriate structured data. Rankings, AI citations and recommendations cannot be guaranteed.

Can you refresh an existing website?

Yes. We review the existing design, content, structure and user experience, retain what works and recommend improvements around your business goals.

Do I have to pay for ongoing website care?

No. Your website and content remain yours. Choose optional monthly care, request ad hoc support or manage the website yourself. Third-party costs are separate unless your proposal says otherwise.

Explore pricing and care plans →

Tell us about your project →